Early in my career I worked as a research assistant at the Ministry of Earth Science in India.
It was a fascinating experience working for a foreign government and immersing myself in a new culture. I was an assistant to a Level C scientist at the Tsunami Early Warning Center tracking weather patterns, compiling data and supporting field research with multi-national organizations.
Ministry of Earth Sciences, India
I moved on to launch an ecommerce shopping mall in South Korea specializing in Japanese character goods, Banana Spoon.
Stepping into the shoes of entrepreneurship provided me with a breadth of opportunities to learn how to align business and design goals to create a customer experience that would keep them coming back. My focus was, but not limited to, business strategy, branding and optimization.
It was my next position at YBM Education that introduced me to enterprise-level solutions, working with a team offering the full spectrum of research, marketing, engineering, and design expertise. I worked on multiple projects across various product teams: Testing and evaluation, reporting, performance and curriculum optimization.
I gained more experience with user research and developed a deep affinity for the users and the product, learning the complexities of designing for multiple stakeholders.
To that end, I was sent to schools across the country to work with them to more fully understand their requirements, show them ways to use the product to better meet their needs, and took that information back to our product teams to push for product improvements.
After developing a host of clients in East Asia, I formed a creative agency to teach organizations how to implement the user centered design process into their business strategy.
I facilitated workshops guiding clients through the exploration process for developing personas to empathize with customers, rapid prototyping, mapping customer journeys during product development and applying business, technology and experience trends to shape new product and services.
As an advocate of lifelong learning, I joined the ranks of Columbia University after almost six years in East Asia. I worked with the Alumni Association and The Italian Academy to build out the strategy for alumni engagement which included a redesign of their web presence, content strategy and social media campaigns.
Columbia University in the City of New York
I traveled across the country after graduate school to join Amazon as a customer experience manager for a new logistics startup. Amazon provided me the opportunity to collaborate with product team members for multiple last mile delivery programs enhancing the customer experience through a variety of touch-points.
Customer Experience Manager
Senior User Experience Designer
At F5, it was an engineering driven company that needed to simplify complex network systems to bring security to the masses. My experience at Amazon taught me about scaling the voice of the customer.
I facilitated usability sessions with customers to validate designs and partnered with cross functional teams to successfully evangelize user centered design and shift the company from waterfall to agile development cycles.