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Perfecting the last mile @ Amazon #AMZL

In 2012, tapping a button to order something on Amazon and get it on your doorstep in 2-days was a life changing experience. By the 2014, this experience had become a tragedy for online holiday shoppers as the increase in Prime members caused a logistics scaling issue.

I was part of an ambitious project to design the last mile delivery experience for the earth's most customer centric company.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Amazon.